Course curriculum

  • 1

    Welcome to Fine Training!

    • 0.1 How to Navigate this Platform

    • 0.2 "The All-in-One Social Media Management Playbook For Success"
  • 2

    Module 1: Introduction to Social Media Management

    • 1.1 Welcome to FINE Social Media Management

    • 1.2 What You Will Achieve

    • 1.3 What is Social Media Management?

    • 1.4 The Evolution of Social Media

    • 1.5 Content Planning and Creation

    • 1.6 Community Engagement and Interaction

    • 1.7 Analytics and Performance Tracking

    • Module 1 Workbook
  • 3

    Module 2: Content Creation and Curation

    • 2.1 Introduction to Content Creation

    • 2.2 Aligning Content with Brand Voice

    • 2.3 Tools for Content Creation – Canva

    • 2.4 Tools for Content Creation – CapCut

    • 2.5 User-Generated Content (UGC)

    • Module 2 Workbook
  • 4

    Module 3: Social Media Strategy and Planning

    • 3.1 Why a Social Media Strategy is Essential

    • 3.2 Setting SMART Goals – Specific and Measurable

    • 3.3 Achievable, Relevant, and Time-Bound Goals

    • Module 3 Workbook
  • 5

    Module 4: Engagement and Community Building

    • 4.1 Organic Growth Techniques – Consistent Posting Schedule

    • 4.2 Engaging with Your Audience – Responding to Comments

    • 4.3 Using Polls and Interactive Content

    • Module 4 Workbook
  • 6

    Module 5: Analytics and Performance Tracking

    • 5.1 The Importance of Analytics in Social Media

    • 5.2 Key Metrics – Reach and Impressions

    • 5.3 Key Metrics – Engagement Rate

    • Module 5 Workbook
  • 7

    Module 6: Client Management and Reporting

    • 6.1 Introduction to Client Management

    • 6.2 Effective Onboarding Process – Gathering Client Information

    • 6.3 Setting Clear Goals and Expectations

    • Module 6 Workbook
  • 8

    Module 7: Competitor Analysis and Benchmarking

    • 7.1 Identifying Key Competitors

    • 7.2 Tools for Competitor Analysis – BuzzSumo

    • 7.3 Tools for Competitor Analysis – SEMrush

    • Module 7 Workbook
  • 9

    Module 8.1: Emerging TOOLS You Need to Know in Social Media

    • 8.1.1 Introduction to AI Tools for Social Media

    • 8.1.2 Canva Magic Studio

    • 8.1.3 ChatGPT for Content Creation

    • 8.1.4 Benefits of AI in Social Media (Part 1)

    • 8.1.5 Benefits of AI in Social Media (Part 2)

    • 8.1.6 Introduction to Automation Tools – Zapier

    • 8.1.7 Best Practices for Using Automation

    • 8.1.8 Key Social Media Trends (Part 1)

    • 8.1.9 Key Social Media Trends (Part 2)

    • 8.1.10 TikTok Algorithm Changes

    • 8.1.11 Instagram Updates – Enhanced Reels Features

    • 8.1.12 How to Adapt to New Trends

    • Module 8 (Part 1) Workbook
  • 10

    Module 8.2: The TRENDS You Need to Know to Dominate Social Media

    • 8.2.1 The Power of Entertainment-Driven Content

    • 8.2.2 Engaging with Creators and Expanding Reach Through Comments

    • 8.2.3 Embracing Generative AI in Social Media Marketing

    • 8.2.4 How Generative AI Drives Social Media Success

    • Module 8 (Part 2) Workbook
  • 11

    Module 9: Practical Application and Final Assessment

    • 9.1 Tips for Presenting Your Strategy

    • 9.2 Tips for Preparing Your Portfolio and Landing Your Client
  • 12

    FINAL MODULE: Course Wrap-Up and Bonus Content

    • 10.1 Review of Key Takeaways (Part 1)

    • 10.2 Review of Key Takeaways (Part 2)

    • 10.3 Review of Key Takeaways (Part 3)

    • 10.4 Bonus #1 - Social Media Strategy Planning Application (Using the Questionnaire)

    • 10.5 Bonus #1 - Social Media Strategy Planning Application (Applying Key Reminders for Strategy Creation)

    • 10.6 Bonus #1 - Social Media Strategy Planning Application (Creating a Comprehensive Strategy Document)

    • 10.7 Bonus #2 - Monetizing Social Media Beyond Ads

    • 10.8 Bonus #3 - Tips For Career Advancement (Understanding Personal Branding)

    • 10.9 Bonus #3 - Tips For Career Advancement (Crafting Your Personal Brand)

    • 10.10 Bonus #3 - Tips For Career Advancement (Building Your Online Presence)

    • 10.11 Bonus #3 - Tips For Career Advancement (Growing your Network and Influence)

    • 10.12 Bonus #3 - Tips For Career Advancement (Maintaining and Growing your Personal Brand)

    • 10.13 Bonus #4 - Crisis Management and Reputation Building Online
  • 13

    This is not yet the END.. but a START!

    • What's Next?

    • Before You Go...

    • How to Get a Certificate of Completion?